Alison Hiatt
Chief Marketing Officer
Vera Bradley, Inc.
Alison Hiatt joined the Company as Chief Marketing Officer in January 2023. Hiatt is an accomplished consumer and marketing leader with a versatile and deep track record of success for several industry-leading brands. From 2019 to 2022, she was Chief Marketing Officer for ice cream company Salt and Straw, where she was an instrumental part of transforming the unique company from a regional brand to an emerging national one through innovative marketing, digital, and ecommerce initiatives and strategic partnerships. Hiatt was Chief Marketing Officer of Banfield Pet Hospitals, a division of Mars, Inc., from 2015 to 2019. Previously, she held marketing-related and other retail posts with Hanna Andersson, REI, Starbucks, and Amazon.